Keeping up with all that is evolving on a really daily basis is a full time job by any measure. Moreover, many of us have just now embraced the fact that we indeed need to be not merely involved with social media, but actively marketing on it. But how in the world are we supposed to stay on top of best practices for all of this? Allow us to aid you with that. Here are several of the many things you may not know about social media.
What you might not know about social media
It’s the best opportunity in years –
There has never been so excellent an opportunity as exists now with social media. The tremendous reach and breadth of your voice can make possible in minutes what used to take years. And this not only means social ad platforms, but viral posts and shares. This is the reason you see large brands diving in with both feet.
Creating visual content with value is the key –
This is not to say you can throw anything up and be deluged with people knocking down your virtual doors. Quality is the order of the day, and if you have visual content, even better! No one likes to read anymore…(sob).
Engage your audience –
One key to making sure your audience becomes more than visitors passing through is through the use of engagement. Strive to engage frequently, answering people when they’ve got concerns or questions, as well as speaking directly to them online through your pages or social media. It will pay off!
Post often –
If you choose to post once a week, or when Jupiter is in some sort of phase, you’ll be rather lonely when it comes to social interaction. Put your company out there on a regular basis. You’ll know quickly what number that is for you.
Quality matters –
Posting content that your people find interesting, useful and engaging is a big part of your task here. It’s not just about hooking up your Facebook account with a slew of quotes from dead white guys!
Barefoot Bambi 